One Year Since Launching Bones in the Wash

I hosted a book launch a year ago today in Berkeley for Bones in the Wash: Politics is Tough. Family is Tougher.

My first book, my first launch. Pretty exciting. And nerve-wracking.

bones launch flyer
More than 50 people showed up—standing room only—and though most were friends and family, there were a few strangers in the mix, which was heartening. (It helped that the Mo’ Joe Café, where we did the launch, was a block from where I lived for 25 years and walking distance for a bunch of my friends.)

My friend Bob Schildgen, author of Hey Mr. Green, served as M.C. and read a passage. My wife Nanette and my son Sean also read excerpts. I delivered a brief intro about how I came to write the book, read a few pages, and answered questions.

I was thrilled with how well it went—it felt like a smash success. (Scroll down to see some photos.)

I even ran out of books to sell. I sold 22 books, including the one I was reading from, which had a couple of pencil marks. (I thought I would be tempting the fates if I came to the launch with too many books.)

That book launch was my single best day for selling the book, but sales since have been disappointing. A year later, despite continuing to get positive response and reviews, I can sometimes go a month without selling a book. I did a better job writing my novel than I have marketing it, but I believe that even if I were a marketing superstar, it would be an uphill climb.

I expected that marketing my self-published first novel would be hard, and I was right about that. I thought, however, that I had managed my expectations pretty well. Looking back, even my modest projections seem overly ambitious.

The actual publishing wasn’t too hard—I mean, other than rewriting the book a dozen-plus times and incorporating suggestions and corrections from many readers and editors. Getting the book formatted for Kindle and trade paperback took at least a month, and a lot of careful proofreading, but it was straightforward.

I am close to completing my next novel, Wasted, a “green noir” mystery set in the world of garbage and recycling in Berkeley. I wrote Wasted before Bones in the Wash, and am now rewriting it one more time. Response so far has been positive—most everyone has enjoyed it and three people said they raced through it in a day or two. That’s what I like to hear. And that was the advance reader copy. It’s now at least 3 percent better! 🙂

My hope is that when I launch Wasted this spring, response will continue to be favorable and maybe I’ll sell a few copies of Bones in the Wash along the way.

Screenshot 2015-02-23 16.27.50Screenshot 2015-02-23 16.26.18

More photos here.

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